Good food? It all starts with the ingredients. And in Italy, we treat every ingredient with care. Every step from field to fork. Napolina brings the spirit of Naples to your table with ingredients that are grown for greatness. Our promise is simple: authentic Italian quality, respect for people, and responsibility for the land we depend on.
Napolina's tomato growing process
Jan - Feb The Seeds are planted
Our tomatoes begin their story in the sun‑drenched south of Italy, where tiny seeds are lovingly nurtured in warm nurseries until they’re ready for the open fields. We search for the greatest tomatoes all over Southern Italy, selecting only the finest to grow under the Mediterranean breeze and long, golden days. Southern Italy offers the perfect conditions for raising the plump, flavour‑packed, juicy pomodori we’re so proud of. Here, under the Italian sun, greatness starts.
Apr - JunGrowing the tomatoes
The tomato plants are transferred into the fields and nurtured by our farmers and agronomists. Our unrivalled expertise and passion for the best sees us work alongside our farmers to apply the latest technologies to reduce water consumption and use satellite scanners to follow the growth of our tomatoes, step-by-step.
Jul - Sep Harvested at their best
Cared and grown by 313 farmers across 22 cooperatives and 18 associations, our tomatoes spend the summer soaking up the Southern Italian sun. [AR4.1]Harvested at peak ripeness to lock in their rich, Mediterranean flavour, our tomatoes are brought straight to our Foggia factory with the utmost care. It’s this dedication to quality and authenticity that has helped make Napolina the UK’s favourite tomatoes brand.
Jul - SepCanning the tomatoes
Once harvested, our tomatoes head straight to our Foggia factory, where they’re carefully sorted and canned with precision. Processing over 300,000 tonnes each year, the site ensures every tomato is treated with the care it deserves. We minimise waste wherever possible and pack our pomodori in infinitely recyclable cans, protecting their rich and sun‑grown flavour.
Aug onwardsOn their way to your kitchen cupboard
Once sealed in their cans, our tomatoes begin the final stage of their journey - travelling from the sun‑drenched fields of Southern Italy to the UK, before making their way onto the shelves of your local shop, ready to bring vibrant flavour to your next Spaghetti alla Bolognese.
Our Italian Sourcing Philosophy
We’re proudly Italian, our tomatoes are grown in Southern Italy and canned in Foggia, Puglia, the heart of Italy’s largest tomato‑growing region. Sourcing locally keeps our tomatoes fresh, supports local communities, and protects the quality we’re known for.
Why Foggia?
Known as Il Tavoliere (“The Table”), its wide plains and Mediterranean breeze create the ideal conditions for sun‑rich, juicy tomatoes. Here, they’re picked at perfect ripeness, capturing the deep, vibrant flavour true Italian cooking deserves.
Responsible Sourcing
At Napolina, our commitment to quality sits at the heart of everything we do. We never cut corners or compromise on the ingredients we choose. From planting to harvesting and processing, we’re proud to work in ethical, transparent partnerships with everyone across our supply chain. Below, we share how these principles guide every step of our journey.
People & Fair Work
At Napolina, great food should never come at the expense of the people who grow it. Across our supply chain, we uphold legal, fair, and safe working conditions, backed by independent checks and partnerships that strengthen ethical standards across the Italian tomato industry.
We work closely with our growers to ensure all labour is legal, fairly paid, and freely chosen. Every farm supplying Napolina undergoes worker interviews and inspections to verify safe working conditions and respect for human rights at every stage of production. Our factories undergo regular independent audits to ensure that worker welfare is prioritised.
As a member of the Ethical Trading Initiative, we benchmark our standards against globally recognised codes of practice and continuously improve the welfare of the people within our supply chain. We require our farms to hold 100% Global G.R.A.S.P certificates, which ensures social management systems on farms, focusing on workers’ voices, human rights, and protection of young workers.
We also work alongside both UK and Italian government bodies to help raise industry‑wide standards for responsibly sourced tomatoes.
Respecting the Environment
Southern Italy’s climate is a gift, and a responsibility we take seriously. From field to factory, we’re committed to reducing environmental impact and supporting more sustainable farming practices across our supply chain.
We protect Southern Italy’s precious water by farming smarter. This year, we’re supporting selected farmers with advanced precision‑farming technology designed to optimise water use. We’ll work directly with them through hands‑on training, with a strong focus on smarter irrigation practices and innovative tools that help reduce water consumption and minimise the impact on this precious resource.
We work to minimise waste during processing and pack our tomatoes in widely recyclable packaging, ensuring the rich flavour of our sun-grown pomodori is protected, and so is the environment that nurtures them.
Packaging sustainability
At Napolina we are committed to sourcing high quality olive oil and strive to make our packaging as sustainable as possible. As well as being recyclable after use, we also ensure that our bottles are manufactured using recycled plastics.
At Napolina, we’re committed to minimising our plastic use, so as the UK’s number one pasta brand we prefer to use sustainably sourced recyclable cartons for our pasta.
Most of our tomatoes and pulses are packed in cans – a format that protects quality naturally, without preservatives. Our metal cans are infinitely recyclable, meaning they can become a bike, a car part, or even another can, ready to return to shelves.